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Lynne Ike’s radio promotions career groomed her for her current position as director of marketing for Van Andel Arena and the Grand Center. |
GRAND RAPIDS — When Lynne Ike started doing promotions 15 years ago at the new WKLQ, little did she know that she would eventually direct the marketing efforts of an arena that was ranked 16th in the world for tickets sales earlier this year. Nor could she then imagine marketing a sparkling new $220 million convention center.
After all, the site of the Van Andel Arena was a parking lot then, the concert business was something that other cities like Detroit and Chicago engaged in, and DeVos Place was, well, a twinkle in almost no one's eye.